About Activ’Travel

Abdellatif Benmoussa has been an expert in the MICE industry for 25 years. Originally co-founded with Hicham Tahri in 1997, ACTIV’TRAVEL is a full-service DMC based in Morocco. Many successes in MICE events with clients from all over the world have made Ben and Hicham proud of the respect their names and company carry in Morocco and abroad. All team members’ professional approach, combined with an experience well beyond many years, has made each one a true veteran of the industry and a huge asset to Activ’Travel.

What Makes Us Unique

A highly trained travel professionals team fluent in English, permanent involvement of senior management and full service from first proposal to departure, including venue selection, ground operations, in-depth logistics, room gifts, etc. makes ActivTravel unique! Our value comes from our creativity, authenticity, and personalized and detail-oriented services, so that we can highlight the whole Moroccan experience to our guests.

What everyone is saying about Activ’Travel

"I would like to say THANK YOU from the bottom of my heart for the flawless delivery of all aspects of the Newsxchange event, which you handled in Marrakech. You and your team were always present, on top of every detail and trouble-shooted any issues that came up during the event. "

- Sadik Caglar / Managing Director Kenes Turkey

"We had a lovely time in Marrakech and I loved working with the wonderful Ali and all of Activ Travel! I am very happy to have found you all and hope we can all work together again. I will most certainly recommend you to all I know!"

- Marie-Anne James /Managing Director Eyas Limited UK

"On behalf of our whole team -- a quick note to thank you for all your work for the News Assembly! Very much appreciated. As I have already informally told you, many people said that it was one of the best Assemblies ever. Thank you -- we couldn’t have done it without you! "

- Maarja Kadajane EUROVISION Geneva, Switzerland

"It is quite clear that you are the best organization to partner within Morocco. That is reflected in the obvious respect that you command from your suppliers and the superlative pre-event and onsite service from your team. "

- Louise Harrison / Program Manager - Events BI WORLDWIDE Australia

"I would like to extend a heartfelt thank you for your exceptional services on the GM Holden Grand Masters Incentive Program in Marrakech. A special thank you to Rajaa for all her hard work. Her professional approach and attention to detail was particularly welcome. "

- Louise Harrison / Program Manager - Events BI WORLDWIDE Australia

"A special thanks also goes to Ali for being the project manager of the event for his eternal patience and Rajaa for jumping in in times of dire need. My team and I will not hesitate to contact you for any future events we may have."

- Sadik Caglar / Managing Director Kenes Turkey


Step back in time a century, where life seems invariably halted, and immerse yourself in Morocco's traditional experiences: great history, great weather, great hospitality … what else do you need?

From traditional guesthouses to well-established, iconic hotels, warm, sunny, and shining blue sky, exotic and ancient, sensuous and mysterious typical themed nights, and unique entertainment concepts, Morocco offers authenticity, real, and enriching experiences: step into a Sultan’s palace, explore museums, get into garden living, enjoy Moroccan culinary highs, or grab a cocktail on a roof terrace!

Key areas around Morocco

  • Marrakech
  • Fes / Meknes
  • Ouarzazate
  • Casablanca / Rabat
  • Tangier
  • Essaouira
  • Dakhla
  • El Jadida
  • Ifrane

Why Morocco?

  • A cultural experience, exotic feel, excitement, and culture.
  • Riads to premium hotels: an overwhelming variety of accommodation from which to choose.
  • Glorious food: exotic cuisine meets superior quality.
  • Corporate social responsibility activities and experiences.
  • Perfect weather all year long; a true year-round destination.

What's new in Morocco

  • New hotels such as: Baglioni hotel Marrakech, Radisson BLU Hotel Carré Eden Marrakech, Park Hyatt Marrakech, Hyatt Place Thagazout Bay Agadir & Four Seasons.
  • Mazagan Beach & Golf Resort in El Jadida, Morocco, has been host of the World Travel Awards Grand Final Gala Ceremony 2015. Morocco is the ideal destination for World Travel Awards; growing rapidly to become the leading tourism destination in the region.
  • Highly acclaimed by Hollywood producers, Morocco is one of the most popular filming destinations and home to many successful international films: “Son of God,” released in February 2014, and some scenes of “Mission Impossible".
  • The International Association of Golf Tour Operators (IAGTO) has named the Moroccan city of Marrakesh as the best golf destination for 2015 in Africa and the Gulf region.
  • Marrakesh is ranked the 6th best city in the world to eat the most delicious food, according to the American digital media, Thrillist. Due to its cultural and gastronomic wealth, Thrillist places the Ochre City in front of Paris, Tokyo, and Barcelona.