maximice events group


About maximice events group

With 10 local offices, maximice events group is the largest owner-managed DMC in Spain, creating live, hybrid and digital events for its clients around the world. Founded in 2008 and led since then by Markus Müller and Juan M. Caldentey the company reflects the perfect combination of German engineering and Spanish passion. From the beginning we have been growing sustainably in terms of human resources, local branch offices, environmental awareness and financial security for our clients.

What Makes Us Unique

Today we are one of the most solid and trustful DMC’s in Spain. As your local partner our mission is to make event management in Spain easy for you! With our core team of 35 experts, we provide a 360-degree service, always on-brief, on-time, and on-budget. From our head office in Mallorca, we coordinate our ten local offices and two specialized business units – MICE & Automotive. All our actions are based on what we regard as the fundamental principles of fairness, loyalty, respect and transparency.

What everyone is saying about maximice events group

"From the outset the collaboration with the maximice team was absolutely seamless, with proactive updates, event solutions that matched our demanding and ever-evolving brief and a knowledgeable team who quickly became an extension of my own in-house team which was invaluable. "

- Lee Brailey, Co-Founder FFWD - Kearney's Business-Building Accelerator, Kearney

"Particularly noteworthy is the local knowledge and the associated possibilities to make the event/travel guests feel like a local. This applies to the choice of locations as well as the tips for food and drinks and the accompanying activities. Viva España, viva la vida, Maximice makes it possible!"

- Markus Hauken, Managing Director - HR Hospitality

"Thank you for everything, especially for your flexibility and great mood during the organization"

- Anne Putz, Chief of Communications - GLS

Industry Involvement and Awards


Spain is a country of diversity on different levels: culture, climate, nature, gastronomy and costumes. It is hyperconnected and a perfect MICE destination.

Spain has so much interesting sides to discover and offers something for every taste. If you are looking for stunning beaches, adrenaline activities, hiking or enjoying nature, or to simply mingle among locals in a culturally rich city, you are in the right place here. It is easily accessible from abroad and hyperconnected. In short, Spain has everything a country can have to be able to hold all kinds of events. Be it big congresses, small incentives, board meetings or automotive events.

Key areas around Spain

  • Madrid
  • Barcelona
  • Valencia
  • Sevilla
  • Mallorca
  • Ibiza
  • Marbella
  • Tenerife
  • Bilbao
  • Alicante
  • Gran Canaria
  • Málaga

Why Spain?

  • Spain was the world capital of the 16th century and has been crossed by different civilizations, such as the Muslims, Romans, Greeks, Phoenicians and Carthaginians. All of them have left their mark in many cultural areas.
  • Spain has a huge variety of landscapes. From beautiful beaches with crystal clear and calm waters, to mountains, deserts, forests and numerous national parks, here you have it all.
  • With an average of 7.1 hours of sunshine on over 300 days a year, Spain is a country with a mild climate all year round but with seasonal contrast and differences between the areas.
  • Spain’s cuisine is world-renowned, here you can eat at some of the best restaurants of the world and meet many Michelin Star Chefs.
  • Spanish people are very hospitable and the atmosphere is always warm and friendly. This is particularly noticeable in the quality of the hospitality service. Here, MICE providers are experienced and know the specific needs of different types of clients.

What's new in Spain

  • From June 2022 there will be direct flights from New York to Palma de Mallorca.
  • The Spanish tax law applies the SUCOE aka reverse charge to all companies who book a full program through a licensed Event Agency. That means that you don’t pay any VAT (Conditions apply).
  • New luxury hotel openings 22/23: Radisson, Four Seasons, Ritz Carlton, Hyatt, JW Marriott, Hardrock, Six Senses and many more.
  • Mallorca was selected best destination 2022 by TripAdvisor travelers’ choice. Ibiza is on 6th place.
  • Sevilla will host the Global Sustainable Tourism Council in December 2022.